This week in our coursework we discussed how to effectively reach a Gen-Z audience through vertical content on Instagram, Snapchat and TikTok. I also found that now 75% of the millennial demographic prefers video content in vertical mode, too. I decided to make a TikTok to help promote my Facebook…

Social networks tend to follow one of two distinct sharing models. The open model shares with everyone as the closed model shares with a selected group of individuals. The dominant way of sharing on the platform drives the model the network follows. Closed networks may be more individualized and exclusive…

Carly Meyers

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